Renew more, earn more with Parallels new ‘Elevate Now’ Partner Program
It’s become clear that the traditional approaches to virtualization are no longer enough.
The market is shifting rapidly. Disruptions and uncertainties are reshaping the virtual desktop environment.
Pricing models are changing. There’s an increased demand for migrations from legacy providers.
But here’s the truth — uncertainty creates opportunity.
To stay ahead, we must adapt and innovate.
The Parallels “Elevate Now” Partner Program is not just a response to these changes.
It’s a step toward squarely putting managed service providers (MSPs) at the heart of profit and innovation.
Ready to join the Parallels partner program? Become a Parallels partner today.
The shift in virtualization demands innovation
Citrix and Omnissa have forced the virtual desktop landscape to undergo disruption.
These changes have forced companies to explore more agile, scalable, and cost-effective options.
For MSPs, this evolution is both a challenge and a chance to grow.
The Parallels team took this opportunity to reimagine our collaboration with our partners. Our goal is to keep you relevant and successful.
Introducing our partner-first, channel-first model
The Parallels partner team knows repeating the same processes won’t drive progress.
That’s why the partner team spent time listening to our partners. We wanted to recognize their pressures.
Their feedback has helped ensure our products align with what our partners need.
We updated discounts, program tiers, partner enablement, and engagement
We’re delivering a partner-first, channel-first model.
We aim to meet market demands, improve your bottom line, and offer an alternative to legacy providers.
We know that our partners have their business models. We won’t be successful if we work against what makes us successful.
This understanding has shaped how we approach collaboration.
“Elevate Now” empowers you not just to catch up but to lead the charge in modern virtualization while keeping profitability and scalability at the forefront.
We are proud that CRN® has recognized our commitment to partner success by featuring Parallels in the prestigious 2025 CRN Partner Program Guide.
This recognition reinforces our dedication to providing the tools, resources, and support that enable our partners to grow and thrive.
Being included in this guide highlights the strength of our partner program and our ongoing mission to deliver value, innovation, and meaningful collaboration to our partners.
What makes “Elevate Now” revolutionary?
We heard you loud and clear.
Partner profits matter.
Simplicity matters.
Support matters.
That’s why the “Elevate Now” Partner Program is tailored specifically to meet the demands of MSPs like you and those of your growing customer base.
1. Higher profits, more discounts
With our new partner program, partners can improve customer renewals and generate more profit from new business.
The partner program offers new discounts, updated pricing models, and the potential for an increase in profits.
2. Access tailored tools for growth
With free migration tools and Parallels’ flexible SPLA monthly billing model, scaling your business has never been easier.
Parallels has also extended its specialized migration program through May 31, 2025, to assist Citrix and Omnissa customers transition smoothly to Parallels solutions.
Whether transitioning legacy customers from Citrix or exploring hybrid VDI environments, our tools ensure an effortless path to customer success.
“Partners handle a monumental number of Citrix-to-Parallels projects at the moment,” says Mark Vincent, President of XenTegra One. “Parallels offers a seamless hybrid play—combining traditional on-prem or data center solutions and the scalability of Azure Virtual Desktop (AVD). The best of both worlds, under one cost-effective price tag.”
3. Dedicated support that delivers
At Parallels, we understand that the success of our partner doesn’t happen without our support.
We set up a new team of dedicated channel account managers. We aim to give each partner personalized support tailored to their needs.
Now, partners get faster onboarding, free enablement, and certification at every level to help you jump in and start selling.
We also offer a new “Essentials” tier for smaller partners.
Michelle Chiantera, Parallels’ Chief Revenue Officer, emphasizes, “Our redesigned program ensures that every partner—whether Gold, Platinum, or Essentials—has the tools to thrive. We’re committed to staying ahead of the market’s demands, helping partners generate revenue, and offering substantial updates to support systems.”
Why our partners are thriving with our new program
The numbers speak for themselves.
Our Parallels partner-sourced sales pipeline doubled last year, while new deal registrations tripled.
And yet, this is just the start.
Pedro Guerreiro, Chief Solutions Officer at A2it Technology, puts it best:
“Parallels doesn’t just set us up for success with enhanced deal registration and MDF investments—they give us the tools to maintain customer loyalty. The ability to grow while retaining our installed base is now a true market differentiator.”
What’s in it for MSPs?
Still wondering how our new partner program will transform your MSP business? Here’s what you stand to gain.
- Improved discounts: Discounts that prioritize new business generation while maximizing renewals.
- Simplified migration resources: Free tools to move Citrix and Omnissa customers and financial incentives like complimentary one-year licenses with a long-term commitment.
- Time-saving billing: Our flexible SPLA billing model gives you monthly scalability for both you and your clients.
- Expanded training and support: Free enablement across tiers and access to an ultra-organized partner portal create an unmatched onboarding experience.
Become the solution your clients need
We’ve said it before and we’ll say it again—at Parallels, we don’t compete with our partners; we empower them.
The virtualization industry is standing at a crossroads, and while others wait cautiously to see what’s next, we’re handing you the keys to lead.
This is your chance to help clients disentangle from legacy tech, present them with innovative solutions, and grow alongside a brand that’s as invested in you as you are in your clients.
Reshape your business with the new Parallels partner program ‘Elevate Now’
You have what it takes to reshape your business—and with “Elevate Now,” we’re here to make sure you do it with maximum impact.
Now is the time to take action. Explore the “Elevate Now” Parallels Partner Program and see how you can increase your profits, fuel growth, and stay ahead of the curve.
Thank you for your continued partnership and trust in Parallels. We look forward to embarking on this new journey with you.
Join the Parallels Partner program today!
Parallels invests in YOU—because when you win, we win.
